Real work. Real numbers.

Case studies and audits from regulated industries, wealth management, and growth marketing. No fluff, no vanity metrics.

Industry
Service
QV Investors - campaign image
Work
Wealth Management Lead Generation Full Funnel Build
QV Investors
Built tracking from zero, managed compliance across three platforms, and generated verified leads for a $5B wealth management firm.
124
Verified Leads
$323
Per Lead
3.79%
CTR
See how I did it →
Source for Sports - optimization metrics
Work
Retail / E-commerce Lead Generation Full Funnel Build
Source for Sports
Complete full-funnel audit and campaign restructure cutting cost-per-acquisition by 38% while scaling ROAS by 2.4×.
38%
CPA Drop
2.4×
ROAS Lift
60 Days
Time to Value
See how I did it →
ASC - campaign image
Work
Regulatory Lead Generation Audit
Alberta Securities Commission
Ran paid media for two regulated government brands on a fixed $80K budget. Not a single ad disapproved for compliance.
248K
Conversions
$0.32
Per Conversion
8.7M
Impressions
See how I did it →
BetMGM - Fire TV creative
Work
iGaming Full Funnel Build Lead Generation
BetMGM x Amazon Ads
Unlocked real-money gaming as a new ad category on Fire TV, then launched the first-ever RMG campaign with QR code creatives.
+32%
App Installs
+28%
Signups
5
Brands Adopted
See how I did it →
GTA Real Estate Brokerage - audit findings
Diagnosis
Real Estate Audit
GTA Real Estate Brokerage
Free audit of a GTA brokerage's digital presence - what they're missing, what their competitors are doing, and what it's costing them.
TBD
Findings
TBD
Opportunities
Read the diagnosis →
🔍

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